RATINGS: An estimated 36 million people watched Sunday night's Olympics competition on NBC. Through three days, an average of 35.8 million people are watching the games in prime-time, up from 30.6 million who saw the first three days in Beijing four years ago, according to the Nielsen company. Gymnastics ruled, apparently, for Sunday viewers. A study by the digital video recorder maker Tivo found that the top four moments played back and watched again on NBC's telecast were all about gymnastics. The top moment was Alexandra Reisman's uneven bars performance, with an entertaining reaction from her parents in the stands.
TWITTER: A Los-Angeles-based reporter for a British newspaper found his Twitter account suspended after he posted the email address of NBC Olympics president Gary Zenkel in a critical tweet. Guy Adams of The Independent had criticized NBC for broadcasting Friday's opening ceremony on tape delay. NBC Sports said that it had filed a complaint with Twitter about Adams tweeting its executive's personal information, and Twitter disciplined him.
EXTRA TIME: All of the non-prime time coverage by NBC and its cable networks makes for an entertaining opportunity to see events that wouldn't normally get much focus. The NBC Sports network on Friday showed 19-year-old Iowa resident Miranda Leek's down-to-the-wire archery competition, for example. She lost, and her Olympics were done before noon local time on the third day of competition. Then the cable network aired in full a rerun of Sunday's swimming relay race in which France beat the U.S., complete with the pre-race set-up. Some highlights would have been fine, but couldn't the network have found something fresh to fill the time?
TODAY: Savannah Guthrie may yet work out as a "Today" show host, but when Meredith Vieira is back, it feels as though there is another adult on the set.
EXPENSIVE TASTE: NBC's Jimmy Roberts aired a fun feature about pub crawling in London, running into John McEnroe during his extensive liquid research. After the segment, studio host Al Michaels asked Roberts, "Can you and I go on a caviar bar crawl next week?" We'll call the butler to arrange it.
QUOTE: "I think almost definitely we would have done the same thing." ? CBS Corp. Chairman Leslie Moonves to Broadcasting & Cable, backing his rival NBC against criticism for airing tape-delayed events during its prime-time telecasts.
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