Business Advertising Tips For Your Small Business

Thursday, March 15th, 2012 at 8:57 pm ?

With the economic crisis still looming over many small businesses, many companies cut down on advertising which may be a viable idea but since the market is not saturated and flooded with your competitors advertising, it is the optimum time to advertise. Many companies are not too knowledgeable on how to go about advertising so in this article we look at some tips on business advertising.

1. Benefit of testing and focus groups

After you have your advert and business advertising campaign it will benefit you substantially to test run the campaign before advertising it to the masses. One way to do this is to get a focus group going. You could do this with people you know but it is a better idea to test the campaign on people with a subjective opinion. Try and attain people from your target market and demographic, offer refreshments or even some sort of reimbursement and evaluate what the outcome is. Present a few variations and see which one is the most effective.

2. USP (unique selling point)

An important point in small business advertising is to make sure you have a differentiating selling point better known as a unique selling point from your compet9tors. You need to offer something your competitors don?t and advertise it accordingly. You should stand out and be noticeable in any means necessary.

3. Real recommendations

Real testimonials and a genuine approach in business advertising will be totally beneficial. It will make your brand and business advertising ideas more believable. Get customers who are happy with your product or service to recommend you and feature this in your advertising campaign.

4. Benefits VS features of your product or service

Rather than highlighting and marketing your features in your new business advertising, rather use the benefits associated with it and how it will improve people?s lives in the dedicated sphere. Explain how the benefits tie in with the features and incorporate this into your entire business advertising campaign.

5. Say again

In important small business advertising ideas and tools, repetition is key and this creates memory in the consumers mind.

6. The importance of your headline

You headline needs to be attention grabbing, memorable and must contain consumer intriguing headlines. In business advertising strategies, your headline must communicate the benefits of your product or services in a memorable and catchy way. You can be clever and possibly use a pun or some aspect of humor if this fits your business. Use words that are also seen frequently in other successful advertising campaigns that centre around a unique and professional approach.

Jemma Scott is a business and advertising writer that looks at ways to optimize advertising strategies for small businesses. Her inspiration for this interesting topic stems from her time as a copywriter around the world in Executive Suites like Serviced Offices Singapore.

Related articles

No related posts.

Tagged with: business advertising campaign ? small business ? small business advertising ? small business advertising ideas

Filed under: Business Gateway

Like this post? Subscribe to my RSS feed and get loads more!

Source: http://www.businessgatewayinc.com/business-advertising-tips-for-your-small-business

faceoff kings island red hot chili peppers tour orange juice photos doomsday clock nate robinson